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I have divided the season into three distinct areas, Pre-season, In season, and Post season. Pre-season: Send the area media outlets a forecast for the upcoming season. Send individual photos of your players. Include information on your team, conference, and top players in the area. Hold a Meet the Team Night with the local print, radio, and TV media outlets prior to your first game. We do a “Meet the Team” for our football, basketball, baseball and softball programs. Form a Booster Club. But be careful … sometimes they take on a life of their own. Form a Silver Foxes Club. This group of retirees/senior citizens can give you much needed support in the community. They love to support the schools and the athletes. They are more than willing to serve as mentors for your athletes. Start a Youth Program if there isn’t one already operating in your school area. Have your players work with the youth players. Develop a web site. There are many that are free to sports teams. If you are not c …

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